If “Planning a wedding is like running a company then you’re the CEO of Love” Well we had the pleasure to interview love CEO, Joelle Hassoun, wedding planner pioneer since 1997. Read more about what inspires her and view a gallery of her reputable events from around the region
Q:Describe the exact moment when you said to yourself “I want to plan weddings”
I dipped my toes in the wedding planning business while still in college, at the time i dreamt of creating my own wedding concepts and adding personal touches here and there so as soon as i graduated i took it on to start my own planning and coordinating agency. I just couldn’t see myself doing anything else
Q:What is your wedding philosophy?
Make it REMARKABLE! I produce each wedding as if it was my own, the bride and I become one
Q:How often do you reflect your personal taste when designing a wedding?
After establishing the couple’s mood board, incorporating their style and wishes, I add my personal touch by injecting some trendy ideas making it a seamless concept from start to finish.
Q:Do you remember the details of the first wedding you planned? What would you change about it?
I can never forget any of the weddings I’ve planned especially the first one. And although i didn’t have the experience and knowledge of the industry back then, it remains a lovely memory which i want unchanged
Q:Where do you go for inspiration to bring something new to every wedding?
I am a huge fan of Preston Bailey, he is an artist and his portfolio alone is inspirational, i visit his work looking for new trends and out of the box ideas. I also follow Grace Ormonde’s Wedding Style magazine and blog for more bridal inspiration
Q:How do you approach a bride who has a completely different style than yours?
Every bride visualizes and imagines the big day in her own unique way. Over the years, I learnt how to bring my expertise and style together with their dream weddings
Q:Where is your dream location to plan a wedding? And if you can have the same breakfast everyday for the next 5 years, what would it be?
A Miami Beach wedding! Mmmm i’ll have to chose the Lebanese “Mankoushi”
Weddings via Joelle Hassoun